{"id":2315,"date":"2018-05-03T17:43:21","date_gmt":"2018-05-03T17:43:21","guid":{"rendered":"https:\/\/2018.porto.wordcamp.org\/?post_type=wcb_session&#038;p=2315"},"modified":"2018-05-03T17:45:24","modified_gmt":"2018-05-03T17:45:24","slug":"content-marketing-challenges-in-2018-seo-marketing","status":"publish","type":"wcb_session","link":"https:\/\/porto.wordcamp.org\/2018\/session\/content-marketing-challenges-in-2018-seo-marketing\/","title":{"rendered":"Content Marketing challenges in 2018 &#8211; SEO Marketing"},"content":{"rendered":"<p>These days you\u2019d better keep the requirements of SEO in mind before and while you create your piece of content. This doesn\u2019t mean you should make your content machinelike \u2013 it\u2019s about understanding how your article\u2019s vocabulary and structure can influence your rankings.<br \/>\nWe\u2019re going to talk about four aspects a writer should consider in 2018 in order to write a good piece of content that will also attract more organic traffic.<br \/>\n\u2013 Topic research<br \/>\n\u2013 TF-IDF<br \/>\n\u2013 Featured snippets<br \/>\n\u2013 Mobile-focused keyword research<\/p>\n","protected":false},"excerpt":{"rendered":"<p>These days you\u2019d better keep the requirements of SEO in mind before and while you create your piece of content. This doesn\u2019t mean you should make your content machinelike \u2013 it\u2019s about understanding how your article\u2019s vocabulary and structure can &hellip; <a href=\"https:\/\/porto.wordcamp.org\/2018\/session\/content-marketing-challenges-in-2018-seo-marketing\/\">Continuar a ler <span class=\"assistive-text\">Content Marketing challenges in 2018 &#8211; SEO Marketing<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1034113,"featured_media":2174,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1526718600,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[2171],"footnotes":""},"session_track":[744766],"session_category":[5002,218],"class_list":["post-2315","wcb_session","type-wcb_session","status-publish","has-post-thumbnail","hentry","wcb_track-auditorio-tawny","wcb_session_category-marketing","wcb_session_category-seo"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9nRRq-Bl","session_date_time":{"date":"Maio 19, 2018","time":"9:30"},"session_speakers":[{"id":"2171","slug":"fernando-angulo","name":"Fernando Angulo","link":"https:\/\/porto.wordcamp.org\/2018\/speaker\/fernando-angulo\/"}],"session_cats_rendered":"Marketing, SEO","_links":{"self":[{"href":"https:\/\/porto.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/2315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/porto.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/porto.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/porto.wordcamp.org\/2018\/wp-json\/wp\/v2\/users\/1034113"}],"version-history":[{"count":1,"href":"https:\/\/porto.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/2315\/revisions"}],"predecessor-version":[{"id":2316,"href":"https:\/\/porto.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/2315\/revisions\/2316"}],"speakers":[{"embeddable":true,"href":"https:\/\/porto.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/2171"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/porto.wordcamp.org\/2018\/wp-json\/wp\/v2\/media\/2174"}],"wp:attachment":[{"href":"https:\/\/porto.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=2315"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/porto.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_track?post=2315"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/porto.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_category?post=2315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}