Fernando Angulo is a corporate speaker at SEMrush with over five years of practical experience in online marketing within our team. He is an Influencer Marketing trainer at the prestigious Brighton SEO. As an active member of the SEMrush marketing team, Fernando specialises in B2B search marketing, e-commerce, competitive intelligence and influencer marketing. During his sessions and workshops he immediately engages audience with his energy, sense of humor and a lot of practical examples and real cases. Fernando enjoys being a father of 2 beautiful girls, being a husband and traveling.
Content Marketing challenges in 2018
These days you’d better keep the requirements of SEO in mind before and while you create your piece of content. This doesn’t mean you should make your content machinelike – it’s about understanding how your article’s vocabulary and structure can influence your rankings.
We’re going to talk about four aspects a writer should consider in 2018 in order to write a good piece of content that will also attract more organic traffic.
– Topic research
– TF-IDF
– Featured snippets
– Mobile-focused keyword research